No Studio Brand Identity
No Studio is an online workspace for an online workforce - a central, cloud-based destination for emerging fashion creatives seeking new opportunities, fruitful connections and global visibility.
This self-devised research and implementation project purposes the virtualization of work to see the demise of demography; to eradicate the restriction imposed by time, location and background experience.
Both the written and visual language of the platform aim to speak directly to its targeted consumers; Michal Sloboda, founder of Trendlist, claims the International Klein Blue trend began online. For No Studio, the choice of this colour as its signature is due to the fact that it will stay that way. Meant to be seen on the screen, IK Blue can hardly come out of it, as regular printers are incapable of reproducing it.
In addition to its virtual-only existence, the colour is commonly used to indicate a “hyperlink”, a connection to another web page. This idea of being connected to something – or someone – else sits close to No Studio’s ethos.
Our logo visually represents the same idea by connecting the letters “N”, “O”, “S” (forming the word “NÓS”, Portuguese word for “we”) in endless combinations. The use of thick lines throughout our branding references the platform’s sense of connection within a community; they represent No Studio’s role in bringing an end to isolation and endorsing collaboration amongst fashion creatives.