TANK Form is an independent boutique creative agency who grew out of TANK magazine. Their expertise is in the world of luxury fashion, art and architecture. The agency develops appropriate strategies for their client's business needs and coherent ways of implementing and activating their messages.
During my time at TANK, TANK Form's main client was Lane Crawford, a global, luxury fashion retailer rooted in Hong Kong and China. Their considerate edit of beautiful collections sees the retailer offering the largest designer portfolio in Greater China, having become its number one online destination.
I have been responsible for coming up with nugget/shoot concepts for several brands under Lane Crawford's umbrella. From Gucci to Victoria Beckham, Sacai to Palm Angels, I formed concepts, conducted visual research and put together presentations to answer each brand's brief. I have then assisted on model castings, location and prop sourcing, as well as on shoot.