The Future Laboratory I — Proto-
Proto- is born after a live project with renowned trend forecasting agency The:Future:Laboratory.
Over eight months, we have dissected today's social, cultural, technological and economic climate to make informed predictions on an symbiotic future between man and machine.
This process began with a macro trend forecast and culminated with the creation of a service to be launched in 2020, which can be seen here.
The word 'travel' was once suggestive of all inclusive package holidays, a chance to escape the mundane and re-charge at far-away destinations. Today, the world of travel isn't as simple.
With Millennials and Generation Z in toe, the very expectations of travel are not only changing, but being completely disrupted. Ironically, technology is often blamed for distancing individuals from reality, yet it is in fact aiding the modern travel experience. With the adoption of virtual reality headsets and augmented reality mobile apps, we are on the verge of being able to explore the world without leaving the house.
Travel has propelled Proto-'s investigation - what will happen when online becomes the destination itself?
In collaboration with Laura Oliver and Camilla Lewis.