Following TANK's footsteps, Because, its online sister magazine, was released in early 2009 as a daily digest of fashion and culture in bite size pieces. Taking a 'do now, think later' attitude, Because offers engaging content under the strapline 'how to look amazing and where to go when you do'.
In the words of Caroline Issa, editor-in-chief, "Because is a daily dose of fashion, fun and information. It's glamourous dim sum, a selection of things to buy, see, listen to, and of course share."
During my time at TANK, I have assisted Because, being responsible for all visual content to go with their daily online posts. I have mainly worked on 'Because loves', having to come up with animation concepts, assisting on shoot and then retouching the products to go on becauselondon.com.
My contribution to Because has allowed me to developed my colour correction and clipping path skills.